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Adding a dating app could also help reinforce Facebook's attempt to brand itself as "a community of users," according to Kurasawa.In his announcement, Zuckerberg clearly tried to differentiate his planned dating service from others by emphasizing it would be a place "for building real long-term relationships ...The year 2004 marks the 400th anniversary of the founding of Acadie, and the establishment of the first French permanent settlement in North America at Saint Croix Island.Acadians culture today is bustling with amazing energy, artistic creativity and joie-de-vivre. Explore our features on Acadian history, culture and events.
that is really, really precious data because it's the kind of micro-targeted data that marketers are looking for now increasingly," Kurasawa said.
"By comparison, the Match Group, the industry's largest player, has closer to seven million paid users."Facebook's larger user base could allow it to receive higher advertising revenue, keeping the service free for users, which could serve to increase adoption of this platform over established dating apps."Match Group operates several dating services, including Match, Plenty Of Fish, and Tinder.
After Facebook's announcement on Tuesday, its share price fell from .27 US to .71 US by the end of the day.
"Clearly, part of this is an attempt on Facebook for public relations reasons to try to turn the page to have the media cover Facebook by looking at a different aspect of the company rather than talking about privacy concerns that users are having," he said.
"It's a very convenient coincidence, if it is purely a coincidence."Facebook CEO Mark Zuckerberg did acknowledge people may have privacy concerns as he announced the dating service at its conference for software developers in California on Tuesday.
"I know a lot of you are going to have questions about this, so I want to be clear that we have this designed with privacy and safety in mind from the beginning," Zuckerberg said.