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Rather than disproving the myth, in other words, the experiment might instead offer evidence that creativity is an ability that one is born with, or born lacking, hence why information from the environment didn't impact the results at all.
It's an interesting experiment, but the author's conclusion cannot possibly follow from the results of it.
That is, direct and explicit instructions to think outside the box did not help.
That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminated—and therefore, much more dangerous—metaphor that out-of-the-box thinking spurs creativity.
Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.
Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.
In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century., then at the top, above the great Lucille Balls head you will see the grey header with the sub categories, just click on the title you want to view ie: OLDTIMETV CHRISTMAS SPECIALS and it will take you to that page. All the above pages consist of all types of TV Comedy in the UK, old sit coms, rare comedies, one off comedies, you name it it's here.Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle.The idea went viral (via 1970s-era media and word of mouth, of course).Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.
Guilford was one of the first academic researchers who dared to conduct a study of creativity.